If you’re a marketing professional in charge of your small/medium sized business’ (SMB) Search Engine Optimization (SEO) and Inbound online marketing, you are not alone. According to Marketing Sherpa , SMBs spend roughly 20% more on staff salaries to handle SEO & internet marketing  than do large sized businesses who tend to out-source this activity. For this […]

What is AMP? AMP (accelerated mobile pages) is an open source initiative aiming to improve the performance of the mobile web and user experience. Reading content on mobile devices can still be a slow frustrating experience leading to higher bounce rates and poor UX. The aim of AMP is to optimise mobile content so that […]

How do you measure the success of a site? Website Conversion. You could have a lot of traffic going to your site, but those visits don’t really matter if you aren’t converting them into customers. The only visitors that matter are those that are adding to your bottom-line. All other traffic is essentially wasted. Are […]

One tool shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line. Google has focused on getting marketers and site owners to improve mobile site experiences for many years now. On Monday at Mobile World Congress in Barcelona, the […]

Prepare for fake news algorithm updates Back in 2010, Google was getting beaten up in the media for the increasing amount of “content farm” clutter in the search results. That negative press was so overwhelming that Google felt it had no choice but to respond: [We] hear the feedback from the web loud and clear: people […]

Have you ever wished for a nostalgic retrospective on the heyday of SEO, featuring some of the biggest names in the world of search, all condensed into a 40-minute video with an admittedly cheesy title? If so, you’re in luck, because there’s a documentary just for you: it’s called SEO: The Movie. SEO: The Movie is a […]