Your leads are only as good as the website that produces them. Fortunately, designing a landing page that’s built for leads doesn’t have to be overwhelming or time-consuming. By looking at examples of some of the best converting lead generation websites, you can learn precisely what works — and most importantly, why it works. The following steps are proven lead generation boosters that can not only increase conversions, but can also increase your site’s trust factor and authority,In this article we explain the important lead generation features in your website…
Websites can generate leads over a thousand or even million times in a day using a particular set of pages, each optimized with a specific element. In this post, we’ll go through some of the most essential lead generation features to include in your website, but before we get to that, let’s take a quick look at the lead generation process.
When it comes to converting a visitor into a lead, there are 3 specific components at play:
- Call-to-action (CTA)
The lead generation procedure begins when a visitor on your website clicks on a CTA button on your blog posts or site pages. For examples of CTAs include ‘join free for a month’, ‘get your free report today’, ‘register now’, ‘download free eBook’, and so on.
- Landing page
Clicking on the CTA redirects the visitor to a landing page, which consists of forms used to gather the visitor’s contact details.
- Thank you page
After the visitor fills and submits the form, they are directed to a thank you page.
Now that we’ve gone over the basics of lead generation, we can get down to the details.
Add forms to the pages that get the most traffic.
It’s important to benchmark your current state of lead generation before you begin so you can track your success and determine the areas where you most need improvement. Some of your pages might make excellent lead generators and you don’t even realize it.
To start, conduct an audit of where most of your online traffic and outreach comes from — your lead generators. Here are some common places a business might get visitors:
- Email Marketing:Traffic might come from users who click through to your website from one of your emails.
- Social Media:Traffic might come from users who engage in a campaign through one of your social media profiles.
- Live Chat:Traffic might come in the form of users who reach out to your customer service team through a live chat window on your website.
- Blog Posts:Traffic might come from your highest-performing blog posts.
Once you identify where your leads are coming from, you’ll want to make sure the pages they’re landing on are doing everything they can to nurture a visitor’s interest.
Include a Contact Number
Adding a contact number to your website may seem counterintuitive, especially if you sell a digital product. Doing so however, increases consumer trust and lends credibility to your offer. Even if your customers don’t actually call, the presence of a phone number does bring them some comfort. This lead generation page makes its phone number a large part of its branding.
Post Forms on Every Page
Having easy access to the actual lead generation form is paramount to increasing the number of viable leads through your website. The less information they ask for, particularly on the first step, the more likely people will be to part with their valuable personal details.
A call to action should be effectively designed to prompt a user to take a particular action. Utilizing a distinct colour to that of your site makes it stand out more, but keep it simple. Tools such as Canvas are excellent because they allow you to create images easily and for free.
Add Photos and Testimonials For Greater Credibility
Testimonials can be a powerful marketing tool, but adding photos or even rich media such as video or audio can take them a step further. While the rich media versions may be too bandwidth-heavy for lead generation websites, solid testimonials can have a powerful impact and lend support to your offer.
Use Power Words When Describing Your Offer
Powerful action verbs such as “get”, “feel” and “have” are strong compellers because of their active tone as opposed to “imagine having”, “imagine feeling” and so on. Using action oriented words in your offer places the customer in a pivotal role as the one receiving the benefits as opposed to simply imagining them.
The thank-you pages
Most of the time,Thank-you pages are overlooked during the lead generation process. However, this page where a visitor is directed after submitting a form on the landing page and converted into a lead shouldn’t be ignored. Also, besides saying thank-you, ensure that you include relevant links, social sharing buttons, or related forms so that your new lead actually downloads relevant data from the page.
Social sharing is a powerful lead-generation tool. Numerous studies indicate that family and friends often influence the purchase decision of potential customers. Social sharing can enable brands to tap into a customer’s active influencer network, thereby nearly tripling the impact and outreach of its lead-generation efforts.
Businesses depend on leads to close sales and grow their brand. Focusing on optimizing the features listed above will ensure you have a strong lead generating website.