SEO involves optimizing a website to improve its ranking on search engine results pages (SERPs), Main Professional SEO benefits are increase your reach to potential customers and support your wider digital marketing efforts.
With that in mind, it’s crucial your site appears early and often in search engine results for terms related to your business. The simple truth is, no matter how great your website is, visitors are unlikely to find it if your search rankings are low.
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SEO in digital marketing is a strategy that focuses on your website’s presence in search results on search engines like Google. It involves using various techniques to improve your website to help both search engines and consumers better understand your website.
When you implement an SEO strategy, you optimize your website to show up in the search engine results pages (SERPs) for keywords and phrases related to your business. You’ll also submit your website URLs to Google (and other search engines) so they can show up in the SERPs.
Why is SEO marketing important?
Running a successful website is all about getting found by users who are interested in what you are offering, whether that be content or products. In commerce, 59% of shoppers use Google to research a purchase they plan to make in-store or online, while 49% use it to discover new products.
When you implement an SEO strategy, your improvements will send positive signals to search engines that your website provides value to users. As a result, search engines will rank your website higher in the SERPs.
Achieving a top spot in the search results is essential because 75% of users don’t click past the first page of results.
Search Engine Optimisation, or as it is better known as SEO is the process of increasing quantity and quality of the traffic to your website.
SEO is all about ensuring that your website shows up in the search engine results when someone searches for relevant keywords related to your business.
Your website may be teeming with opportunities to drastically increase conversions.
To help you leverage those opportunities, here’s a list of common components found on sites that generate leads.
