Professional Website design is changing. While some constants remain — such as the need for relevant, timely, and engaging content — additional elements that can boost website impact continually emerge.
Finding the right design for your website can feel like a magical journey from vision to reality, shaping and refining ideas until they shine. In reality, there are certain principles of modern web design that, when applied, significantly enhance the chance that your site will not just succeed but will transform into digital gold.
The cornerstone of any company’s digital presence is its website.
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But having an aesthetically pleasing website isn’t enough. Customers expect user-friendly and functional sites that look good, feel good, and provide the information they’re searching for. If they don’t find this, they may click off your site and head to a competitor.
Must Have Elements of a Professional Website Design
Your website acts as the face of your brand. It shapes visitors’ first impressions: Does the site seem trustworthy? Reliable? Professional? Incorporating these essential eliments will help you cultivate confidence and credibility in consumers’ minds.
1. Unique Typography
Most companies have a particular font or typography that they use to help their customers immediately identify them versus their competitors. In recent years, designers have access to a larger selection of fonts making it easier for businesses to more accurately express their brands through typography.
2. Semi-Flat Design
Simply put, flat design is any element that does not include or give the perception of three dimensions, such as shadows. Not only is flat design easier for users to understand, but it can also load more quickly on websites without complicated or overly technical elements.
3. Mobile-Friendly Layouts
First-generation websites were designed for desktops. As a result, they were built to accommodate larger monitors and point-and-click mouse control. The rise of mobile devices, however, means that web traffic may come from multiple sources — and your website must deliver the same experience regardless of user device type.
4. Speed Optimization
Having an engaging, content-rich website won’t help drive conversions if your site loads slowly and users point their browsers elsewhere. As a result, it’s critical to optimize all elements of your site for speed to reduce the amount of time between click and content.
5. Intuitive user experience
People are often in a rush to find the information they need. Don’t make them work for it. Instead, use an intuitive site layout with a logical hierarchy so people understand each design element and its function. Avoid putting the search bar at the bottom of the page where a visitor wouldn’t expect to find it — opt for a common location such as the top right corner.
Here is how to effectively use a website to grow your business.
