Your site reflects your company, your products, your services and ultimately your brand. So it’s important to behave best website design features like visually appealing, polished and professional. Allow white space, uncluttered layouts with quality photographs and graphics look and let your message shine through.
Having an aesthetically pleasing website isn’t enough. Customers expect user-friendly and functional sites that look good, feel good, and provide the information they’re searching for. If they don’t find this, they may click off your site and head to a competitor.
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Best Website Design Features for a professional website
Your website acts as the face of your brand. It shapes visitors’ first impressions: Does the site seem trustworthy? Reliable? Professional? Incorporating these essential features will help you cultivate confidence and credibility in consumers’ minds.
1. Brand name and logo
Your company’s name should be prominently displayed on your website’s home or landing page, preferably in the middle or left corner at the top of the screen.
2. Personalized domain name
Your website’s domain name is the URL that appears in the browser’s address bar. A domain name can be manually entered in the address bar or found through a search engine results page.
3. Contact and social media information
Contact information and social media links allow people to reach out if they have queries about your business or want to collaborate. Include your company’s relevant information, such as a phone number and email address, at the top or bottom of every webpage. Wherever you put it, be sure it’s placed consistently so visitors aren’t confused or frustrated trying to find it.
4. Calls to action
A call to action, or CTA, is a marketing term referring to a prompt or button that encourages a website visitor to take a specific action.
Most of the time, CTAs nudge potential customers one step closer to making a sale, but they are also used to encourage newsletter signups, free downloads, and much more. “Buy now,” “Subscribe to access more articles,” and “Check out this holiday discount” are common examples of CTAs.
5. Blog
A blog, short for weblog, is a dedicated page that contains thought leadership and content on niche topics that appeal to a specific target audience. Including a blog is a great digital marketing strategy, as it allows you to find potential customers through search engine queries.
6. About us page
The about us page is the place to share your brand’s story, mission, and long-term goals. List your company’s founders, executives and managers, and team members.
Adding images enhances the about us page. Include pictures from your company’s founding day or its fifth anniversary — whenever the most recent shot was. Putting a small picture next to each team member’s name is also a nice touch. These details humanize your company and make it appear more trustworthy to curious visitors.
7. Search functionality
Search functionality is a feature that people often overlook when building websites. Including a search box above the header or at the top of the screen can reduce friction for potential customers and make their experience on the site more convenient.
8. FAQs
Compile the most common questions your customers have and arrange them into a dedicated frequently asked questions (FAQ) section — this could be at the bottom of a contact or help page. FAQs help visitors solve previously posed issues and make them feel more independent. Plus, it reduces the need for your employees and team members to answer the same questions over and over.
